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Personality, Voice & Tone Apply Northwestern's personality, voice and tone in your writing.Key Message Themes Discover the recipe that can help make Northwestern stories unique and in harmony.Stationery, Business Cards & Letterhead.Please avoid these and all other changes. The graphics below are a few examples of incorrect usage and alterations of the Stanford wordmark. The wordmark and signatures should not be altered in any way, such as extending, condensing, outlining, adding borders, special effects or drop shadows, or attaching other words or graphics. The clear space allows all the logos to breathe and the communication to be more digestible. At a minimum, the space should be equal to the x-height of “Stanford” at any given size and extend above, below, to the left and to the right of the logo.ĭo not place other graphics or typography in the minimum clear space area, except for trademark designations when appropriate.Ĭlear space is particularly important when the Stanford wordmark is being used alongside other logos. There should always be a buffer zone surrounding the wordmark, with no type or graphics appearing in the zone. If the minimum size cannot be met, the logo is unreadable. Example Small merchandise such as pens and pins require particular attention to the minimum size.
The logo may need to be larger when they are reproduced via low-resolution media such as on websites or in presentations in order to retain design integrity. Small merchandise such as pens and pins require particular attention to the minimum size. 85 inch for print and 85 pixels for digital applications so that they are reproduced at a size where they are clearly legible. Make it large enough to read.85 inch minimum for print and 85 pixels minimum for digital (not to scale)Īlways make the wordmark at least. The Stanford wordmark should be reproduced in the colors and color combinations shown below.ĭownload the art sheet which shows correct color combinations for production of the Stanford block S with tree here (link to pdf). Stanford wordmark do’s and don’ts Do Use correct color/background combinations. For secondary usage black-and-white and grayscale scenarios the black version of the logo is acceptable.
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